About BRITE X the watsons

BXTW bring comprehensive and strategic Higher Ed planning/account management, creative development, research, in-house digital and web capabilities, as well as media planning and buying across all channels. The team also provides social media management, reputation management, content creation, event management, event planning and more.

We’re Schooled in Higher Ed.

While we take great pride in the work we do for all of our clients, we’re quite passionate about our recent successes in the enrollment marketing space. Having won the Virginia Community Colleges contract representing 23 community colleges throughout the state, including Tidewater Community College, along with Montclair State University in New Jersey, Baruch College in New York, and work for Scripps Howard University in Virginia, we’ve garnered a deep expertise in the higher education sector, the target demos, and the ongoing challenges marketing teams like yours face on a daily basis.

For Montclair State University alone, our rebrand strategy so elevated the university’s positioning, we were asked to create a development strategy, as well.

We’ve researched and identified prospective students from the high school demo—to working adults—to career changers–and we’ve created integrated strategies from conception through all aspects of execution.

We know how to resonate with higher-ed , including students, almunae, donors, and the host of internal clients to which you’re accountable.

BRITE X the watsons at a glance.

Our Higher Ed & Enrollment Clients