Paul Orefice

Founding Partner, Creative Director

Paul directs the creative for all agency clients and projects. In doing so, he manages conceptual direction, art direction and execution for all agency brands. He has a deep expertise in all media—from digital to video—and everything in between.

Paul has led the watsons to over 65 creative awards, including 3 Emmy nominations, and over 25 Tellies . The agency’s work has also been written up in The New York Times, The Wall Street Journal, New York magazine, Out to Launch, Brand New, Paste,  and The Dieline.

Paul is a graduate of Boston College with a Bachelor of Arts in Advertising & Mass Communications.