Taking Higher Ed
brands to new heights.
We’re here to create emotional connections—and results—with big ideas.
BRITE x the watsons. A joint ADventure.
BRITE X the watsons (BXTW) is a best-of-two-worlds, full-service agency that unites the award-winning talents of strategic shop BRITE, in Virginia Beach, and NYC creative collective, the watsons. Long time friends and colleagues, the founders of BRITE and the watsons first united to promote the opening of Whole Foods Market’s Virginia Beach store. Today, our collaborations have led to unprecedented successes across diverse sectors, targets, strategies, and media, with an emphasis in—and passion for—Higher Ed marketing.
Montclair State University
Becoming ‘Red Hawk Ready’
This prestigious New Jersey university is ready for takeoff with a powerful rebrand.
Baruch College
Making a Big Impact
A rebrand that promises prospects an impactful future.
Tidewater Community College
From Here, Go Anywhere.
A successful campaign harnessing the power of smart digital optimization—and a clear value proposition.
Scripps Howard School
Writing Your Own Future
A fresh design aesthetic that modernizes a venerable institution to attract the next generation of journalists.